I'm creative, perseverant and hard-working. I have the Finnish SISU (perseverance and tenacity) - I don't give up and if I face disappointments I confront them with positivity and move on fast. As an entrepreneur I have learned that hard work pays off and I'm not the one counting my hours. My creativity is a big part of me and my super power! There are always more than one way of doing things it's just a matter of finding it out.
I am an experienced professional in the fashion industry, with over 15 years of experience. I have Master's degrees in Fashion design and Design technology. I received my Master's degrees from the renowned Istituto Marangoni in Milan and the University of Lapland in Finland both with excellent grades. During my studies, my work was featured in various industry publications such as Haute Couture Collezione, Italian Vogue Style.it, Finnish and Italian ELLE and I was nominated in the Wallpaper Graduates Directory 2010 among one of the world's most promising newly graduated fashion students. In 2009, I won a design competition organized by Swarovski and Istituto Marangoni and the collection was presented in fashion shows in Paris, London and Milan. I have done various projects for different companies as a freelance designer and taught fashion design at the Helsinki Design School. I founded and run my own brand House of Horses Helsinki in 2017 , and it became fast an internationally successful equestrian fashion brand. I also had a brand for dogs called HoH for Dogs. I exited and sold the brand in the spring 2024. During my seven years running the brand I gained a lot of experience in operating fashion brands on all levels and developing a team.
Background
I have created a product development team, led my own team (up to six people), branded various products and collections. I have excellent leadership skills and the ability to build a team to succeed in any operating environment. I am very creative, determined and innovative, which has helped my company's product development processes significantly. My international approach has made the brands I’ve led global, being sold in 18 different countries trough retailers and online. Being an CEO has developed my ability to apply my knowledge in a wide range of areas, both B2B, B2C and D2C. Extensive experience in commercial thinking and customer orientation has helped to develop products and collections that meet customer needs and expectations. I am also very independent and self-directed. I have an excellent ability to manage large entities and production chains.
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Shes incredibly creative and innovative who never runs out of ideas, I always admire this! Quick response and reaction to things! Dares to take risks. Strong knowledge and understanding of the international fashion business.
/ former colleague /
Experience
I have a wide range of substantive expertise, an innovative approach that guides my thinking and the ability to apply my expertise in practice. I have received a lot of praise for my team leading skills. I can develop collections and working methods successfully in new and challenging environments. Customer orientation and commercial approach are also important to me in product design and I am good at interpreting current trends and extracting commercial elements from them.
As a visionary and creative leader, I weave concepts, colors and shapes together and create unforgettable experiences. I am creative and innovative and have a unique ability to connect deeply with people through fashion. It's important to me to inspire people and make them see the power of fashion and aesthetics in different ways. My strengths are in concept design, material choices, color schemes, commercial approach, process management and leadership and the ability to innovate. In addition to women's and sportswear fashion, I have gained special expertise in the ares of fashion for dogs, equestrian fashion and in the jewelry world. I have published commercial collections in all these areas. As a leader I am approachable, inspiring, passionate and encouraging. My strengths are getting the team to work towards a common goal and bringing out the strengths of team members. I am also very independent and self-directed. I have an excellent ability to manage large entities and production chains. As an employee, I am absolutely reliable and entrepreneurial - I always give at least 100% to the company I represent.
